Right this is it. Your Core Offer is the cream of the crop. It’s your pinnacle; your zen; it’s everything you’ve been working towards when it comes to creating your passive income.
Okay, maybe not your zen, but it’s the core of it all.
But before we get into the amazingness of it all, here are the links to the earlier articles in this series:
- 3 sure-fire ways to grow your online business
- Creating a passive income – Step 1: Product/market fit
- Creating a passive income – Step 2: Choose a traffic source
- Creating a passive income – Step 3: Offer a Lead Magnet
- Creating a passive income – Step 4: Offer a Feature
If you’re a visual consumer of information, then skip the words and check out this video that will tell you everything you need to know about your Core Offer:
Let’s recap on where we’ve been on this sales funnel creation journey
- You’ve got a product that fits your market. Brilliant.
- You’ve advertised this product to your market using the best traffic source for your market. Genius.
- You’ve offered your market a Lead Magnet to build your list. Good thinking.
- Your lead has purchased your Feature and they’re now your customer. Happy days.
- Now, you’re looking at upselling to your newly acquired customer. Let’s roll.
What are you going to upsell to your customer?
Why, your Core Offer, of course!
Umm, what exactly is your Core Offer?
It’s the follow on from your Feature.
Your Core Offer is the final step your funnel.
It’s kinda the end of the line – well maybe not *that* dramatic!
If we think about it in terms of what you’re offering your customers, your Core Offer is essentially our flagship service or product.
Pricing your Core Offer
I covered off on a bit of the psychology of buying in the previous article, where I talked about how it doesn’t really matter what you ask for your Feature in terms of price, it’s really all about getting the transaction done.
When it comes at looking at the price for your Core Offer, you’re going to have it in a mid-price range and this of course varies from market to market.
The thing about your Core Offer is that it’s not meant to be an impulse buy.
But on the flipside, you don’t really want your customers to umm and ahh over the value of the purchase.
Set the price so that it has meaning and value but not so high that your customers are going to over think the purchase, or even worse, have to get approval from someone else to purchase.
Mid-price range can look like $97, $297, $597, or much, much higher for other markets.
You know your market best and should pick a price that your customers will take up then and there.
Examples of Core Offers
The best Core Offer is going to be one that can be broken up and used as a Feature in your funnel. So think about things that have multiple parts such as:
- A jam-packed e-course
- A subscription for a members-only area or software packages
- A series of books or guides
- A book with multiple chapters (think hand book or guide book or how to guide)
- A set of templates
- Specialised polices or procedures
You can see that if you have one of the above as your Core Offer you can take a small part of it and have it as your Feature in your sales funnel.
The Core Offer itself should have a ‘wow’ factor and work towards solving your clients’ main problem.
How customers can access your Core Offer
The Core Offer is made immediately after your customer buys your Feature.
When you create your sales funnel, you’re going to take them to a ‘thank you’ page or similar and offer them another upsell to your Core Offer. Follow the copywriting techniques offered at the bottom of the article on Features.
Your leads received your Lead Magnet and Feature in their email inboxes, however, depending on what your Core Offer is, they may need to access the gold another way.
When it comes to creating your Core Offer, you are going to have to consider the technology you’re going to need to support it. Spend some time on this area before you get too far ahead of yourself.
If you’re offering e-courses then you may need to invest in e-course software that allows you to package and deliver the course via your own website (there are a lot of popular e-course plugins available for WordPress).
If you’re offering a subscription for member services or other software packages you may need to invest in membership plugins – again there are lots available for WordPress.
Your customers have taken up your Core Offer, now what?
Awesome, you’ve take a lead all the way through your funnel and they are now your customer and would have purchased from you, not once, but twice!
High-fives all round.
Don’t lose momentum! Here is your opportunity to create a return path for your customer.
What else do they need help with?
What other problems do they have?
This is where you take them through another sales funnel for another complementary product or service you have on offer.
It’s also where you consider that client that didn’t buy from you and how you can create another path for them that leads to a product that suits their needs better.
Create the paths! Make more sales!
More on that in the next, and final article, in this series.
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